Sustainable B2B Commercial Development · SMEs & Mid-Size · Europe
NJ Strategies structures and drives your B2B commercial growth — from acquisition to retention. Operational in 2 weeks, as a project mission or part-time outsourced Sales Director.
Endless acquisition cycles, turnover erasing client relationships, rising cost per lead — companies that rely solely on conquest are at the mercy of their pipeline. NJ Strategies offers a different model.
Constant pressure on sales teams, no capitalisation on relationships built. Every month starts from scratch.
Sales turnover erases client relationships built over years. The company rebuilds from zero with every departure.
The cost of acquisition — SEO, trade shows, advertising — keeps rising while conversion rates stagnate.
Current reality
Conquest logic — repetitive, costly, non-capitalising.
NJ Strategies solution
A sustainable commercial ecosystem — organised, measurable, generating business over time.
Whether you need immediate commercial firepower or strategic restructuring — or both — NJ Strategies adapts to your stage of growth.
NJ Strategies takes on the full commercial leadership role on a part-time basis — strategy, team management, prospecting, closing. Operational in 2 weeks, no hiring risk.
For companies that need to reposition their offer, enter a new market or structure their commercial foundation before scaling.
Before committing to development or a commercial push — validate the real demand. A phased methodology with Go/No-Go gates at each step.
Align the right stakeholders, create useful synergies, keep the engine running over time.
Create a permanent flow of qualified opportunities.
Turn opportunities into signed deals.
Sustain growth and grow existing accounts.
Full audit: flows, posture, processes, KPIs, SWOT, actionable levers.
Structured multi-channel sequence to create pipeline recurrence.
Mapping of prescribers, partners and brand ambassadors to activate.
Real-time tracking: pipeline, conversion rate, cost per lead, client recurrence.
Structured skills development for your team, onboarding and continuous improvement.
Monthly review, gap analysis, priority and action readjustment.
A full-time senior Sales Director costs €80–150k all-in, takes 4–6 months to recruit and another 3–6 months to become effective. An outsourced Sales Director is operational in 2 weeks.
An Outsourced Sales Director (OSD / DCE) is a senior commercial professional who takes on the responsibilities of a Sales Director on a part-time or project basis — without a full-time employment contract. They define strategy, manage teams, structure processes and deliver measurable results, exactly like an in-house Sales Director, but with the flexibility and cost structure suited to SMEs.
| Criteria | NJ Strategies OSD | Full-time CDI hire |
|---|---|---|
| Time to start | ⚡ 2 weeks | ⏳ 4–6 months |
| Annual all-in cost | ✔ €30–60k depending on scope | ✖ €80–150k fully loaded |
| Hiring risk | ✔ None | ✖ High |
| Expertise level | ✔ Senior, multi-sector | Variable |
| Flexibility | ✔ Mission or monthly retainer | ✖ Rigid full-time contract |
| Results from month 1 | ✔ Immediately operational | ✖ 3–6 month onboarding |
Beyond general commercial development, NJ Strategies builds deep expertise in specific B2B markets — with dedicated methodologies, sector-specific stakeholders and proven approaches.
Private project owners, developers, AMO firms in the Pays de la Loire region: feasibility validation, go-to-market strategy, project structuring.
Independent agencies, multi-brand groups, specialist agencies: commercial structuring, outsourced sales direction, growth strategy.
Outsourced sales direction and commercial structuring for software publishers targeting regulated industries (SEVESO, ICPE), hospitality, attraction parks. Ref: Arka Software / YourMaps.
Manufacturers of POS display, packaging, industrial conditioning and retail fixtures: B2B commercial development, brand access, agencies and fabrication bureaux. Ref: Corkway.
The cost of upfront commercial validation is 5–10× lower than repositioning a product or commercial strategy that was launched without proper market testing.
8 working days after contract signature, the mission is live. No lengthy onboarding, no discovery phase. We start with data, not slides.
Every deliverable is yours from the moment it is paid. If you stop at a gate, you leave with all work produced — studies, verbatims, models — at no extra cost.
Everything SME and mid-size leaders need to know before engaging: definition, comparison with a full-time hire, advantages, pricing and selection criteria.
Read the guide →Commercial feasibility validation, go-to-market strategy and project structuring for private project owners and AMO firms.
Discover the sector →Outsourced sales direction for software publishers targeting SEVESO, ICPE, ISPS industrial sites, outdoor hospitality and attraction parks.
Discover the sector →30 minutes to assess your situation and see if NJ Strategies can accelerate your growth. No commitment, no commercial presentation.