Commercial Development · B2B Communication Agencies · France
Communication agencies are experts at growing their clients — and often the worst at growing themselves. NJ Strategies brings the commercial rigour and strategic structure that is missing, without the constraints of a full-time hire.
These blockers are systematic in agencies whose work is excellent but whose commercial engine is under-built.
No outbound prospecting, no formalised pipeline, no commercial KPIs. Growth arrives when it arrives — or doesn't.
Risk: revenue stagnationQuotes built on cost, not value delivered. Discounts granted in negotiation erode margins without structural justification.
Risk: margin < 15%The agency does "a bit of everything" not to lose clients. Result: differentiated on nothing, losing pitches to specialists.
Risk: win rate < 20%Renewal of budgets is fragile, upsell of existing clients is never managed, silent churn quietly eats recurring revenue.
Risk: invisible churn > 25%/yrFor multi-brand groups, commercial integration of new entities is often left to their own pace — without a ramp-up plan.
Risk: synergies never realisedThe founder is often the only salesperson. They manage clients, run teams, and also need to prospect. One of these three is always sacrificed.
Risk: founder burnoutEach mission is scoped, delivered and invoiced independently.
| Mission | Target | What you get | Trigger | Indicative fee (excl. VAT) |
|---|---|---|---|---|
| Outsourced Sales Direction | Independent | Full prospecting management, key account meetings, closing, monthly KPIs — part-time | Founder alone on business development | €2,500–5,000/month |
| Commercial audit & repositioning | Independent / Specialist | Full diagnosis, differentiating positioning, pricing grid, 90-day action plan | Revenue stagnation or price pressure | €4,500–7,500 |
| Group offer structuring | Multi-brand Group | Coherent group offer, inter-entity complementarity matrix, unified commercial pitch | New agency integration or overhaul | €6,000–10,000 |
| Prospecting plan & pipeline | Independent | ICP targeting, outreach sequences, CRM setup, team brief, first meetings | Absence of structured prospecting | €3,000–5,000 |
| Retention & upsell strategy | Specialist | Portfolio mapping, upsell roadmap, budget renewal protocol | Churn > 20% or stagnant budgets | €2,500–4,500 |
| External growth support | Multi-brand Group | Commercial integration plan, entity ramp-up, group synergies | Agency acquisition or integration | On quote |
Operational in 2 weeks. Measurable results from month 1. No report without an actionable recommendation.
Operational within 2 weeks of signature. No lengthy onboarding, no endless kick-off meetings. We start with data.
A senior Sales Director costs €80–150k fully loaded. An outsourced Sales Director from NJ Strategies is a fraction of that — zero HR risk, zero notice period.
No CDI, no non-compete clause, no severance. Each mission is contractualised with a clear scope. You stop when you want.
30 minutes to assess your situation and see if NJ Strategies can accelerate your growth. No commitment, no sales pitch.