Commercial Development · Software & SaaS Editors B2B · France
B2B software publishers master their product — but often not the long sales cycles of regulated industrial, multi-site or institutional accounts. NJ Strategies structures your commercial development and drives access to your target markets.
These obstacles are systematic in publishers whose solution is validated but whose commercial engine is under-structured.
The CEO-CTO prospects between product meetings. Prospecting is irregular, undocumented, not scalable.
Risk: empty pipelineProspecting IT when the decision-maker is the HSE director or industrial management. The cycle drags on without moving forward.
Risk: cycle > 18 monthsThe technical demo is mastered, the ROI argument and regulatory angle are not. The prospect does not sign.
Risk: closing rate < 15%Responding to everything that comes in without prioritising. Energy dispersed across a SEVESO industrial, a campsite and a port without a segment entry strategy.
Risk: diluted resourcesOpportunities live in emails and heads. Impossible to measure conversion rate, identify blockers or forecast revenue.
Risk: commercial invisibilityResellers, integrators and prescribing engineering firms are identified but never properly addressed with a structured programme.
Risk: 100% fragile direct revenueDeveloped by Arka Software (Vannes, Brittany), YourMaps is the first geo-controlled guidance application for enterprises: private company GPS, digital access control, subcontractor supervision, evacuation management.
NJ Strategies drives the commercial development of YourMaps on regulated industrial markets (SEVESO, ICPE, ISPS, ATEX), outdoor hospitality and leisure parks — pipeline structuring, key account access, long sales cycle management.
YourMaps — 4 modules
Website: www.yourmaps.fr
Each mission is scoped, delivered and invoiced independently.
| Mission | Target | What you get | Trigger | Indicative fee (excl. VAT) |
|---|---|---|---|---|
| Outsourced Sales Direction (part-time) | Any B2B publisher | Active prospecting, key account meetings, demo support, closing, monthly KPIs | Founder alone on business development | €2,500–5,000/month |
| Commercial structuring & ICP | Growth-stage publisher | Market segmentation, ICP per segment, pitches, CRM configured | Absence of structured pipeline | €3,500–6,000 |
| Regulated industrial key account access | Safety/compliance solution | HSE/CIO decision-maker identification, outreach sequences, qualified SEVESO ICPE ISPS meetings | Regulated market to penetrate | €4,000–7,000 |
| Hospitality & leisure go-to-market | Tourism/leisure solution | HPA group targeting, seasonal pitch, campaign management | New segment to open | €3,000–5,500 |
| Indirect channel activation | Any B2B publisher | Reseller, integrator and prescribing engineering firm identification — partner programme | 100% direct revenue to diversify | €2,500–4,500 |
| Sales team coaching | Publisher with 1–3 salespeople | Long sales cycle training, regulatory ROI argument, key account objection handling | Insufficient conversion rate | On quote |
Operational in 2 weeks. Measurable results from month 1. No report without an actionable recommendation.
Product immersion, targeting and first prospecting sequences live in 2 weeks — not 3 months.
A dedicated OSD generates on average 3× more qualified meetings per month than a founder prospecting between two product subjects.
No recruitment, no probation period, no severance. Contractualised mission, stoppable at any time.
30 minutes to assess your situation and see if NJ Strategies can accelerate your growth. No commitment, no sales pitch.