Commercial Development · POS Display · Packaging · Retail Fixtures · France & Export
POS display, packaging, industrial conditioning, permanent or temporary retail fixtures — NJ Strategies structures your B2B commercial development, opens the right circuits (direct and indirect) and drives your growth in France and via export through agencies and fabrication bureaux.
These obstacles are systematic in manufacturers whose solution is solid but whose commercial development is under-structured.
New opportunities come by recommendation or old contacts. No structured prospecting, no new markets opened.
Risk: capped growthPLV agencies and fabrication bureaux are identified as key prescribers but never properly addressed with a structured referencing programme.
Risk: 100% fragile direct revenueTalking about technical product characteristics. Not talking about RSE differentiation, price/performance differential or competitive advantage for the buying brand.
Risk: permanent price pressureFrench agencies working for international brands are the natural route to export. But this channel is never formalised or prospected.
Risk: 100% France revenueFrom first contact to order: prototyping, creative direction validation, procurement approval, PDV test. Without structured follow-up, opportunities get lost in validation.
Risk: conversion rate < 20%Natural, eco-responsible and biosourced materials are a major asset — but neither quantified nor presented as a structured buying argument against synthetic alternatives.
Risk: invisible differentiation🌿 Industrial cork — natural biosourced material
Portuguese manufacturer of custom cork-based solutions, Corkway produces bespoke devices for two major universes: the point of sale (POS display, merchandising tools, retail fixtures) and industrial protection (conditioning and packaging for electronic components, glass, luxury goods, musical instruments).
NJ Strategies drives the commercial development of Corkway in France: offer structuring by segment, brand and retail chain access, referencing with PLV agencies and fabrication bureaux, RSE cork positioning as a commercial buying argument.
4 markets developed with NJ Strategies
Each mission is scoped, delivered and invoiced independently.
| Mission | Target | What you get | Trigger | Indicative fee (excl. VAT) |
|---|---|---|---|---|
| Outsourced Sales Director (part-time) | Any B2B manufacturer | Active prospecting direct & indirect channels, brand & agency meetings, closing, monthly KPIs | Managing director alone on sales | €2,500–5,000/month |
| Indirect channel access strategy | POS/packaging manufacturer | PLV agency & fabrication bureau mapping, referencing programme, prescriber argument | Indirect channel not activated | €3,500–6,000 |
| Brand & multi-PDV chain access | Display/fixtures manufacturer | Trade marketing & procurement decision-maker targeting, outreach sequences, qualified key account meetings | Existing network at saturation | €4,000–7,000 |
| RSE & material commercial valorisation | Natural material manufacturer | Quantified RSE argument, eco-responsible positioning test, integration in commercial pitch | Unexploited RSE differentiation | €2,500–4,500 |
| Indirect export development | Export-potential manufacturer | Identification of French agencies working for international brands, qualification, access plan | 100% France revenue to diversify | €3,000–5,500 |
| Commercial structuring audit | Any B2B manufacturer | Pipeline diagnosis, target segmentation, channel arguments, CRM setup, 90-day action plan | Absence of commercial structure | €3,500–6,000 |
Operational in 2 weeks. Measurable results from month 1. No report without an actionable recommendation.
Brands & chains direct + agencies & fabrication bureaux indirect — both pipelines activated simultaneously to maximise opportunity flow.
A manufacturer prospecting only via their historical network quickly plateaus. A dedicated OSD generates on average 3× more qualified new opportunities per quarter.
Product immersion, targeting and first prospecting sequences launched in 8 working days after signature.
30 minutes to assess your situation and see if NJ Strategies can accelerate your growth. No commitment, no sales pitch.